In-Person Workshop: Four Proven Engagement Principles

November 15, 2018 From 5:45 pm to 8:30 pm

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Four Proven Engagement Principles

In this interactive workshop you will learn the four proven engagement principles:

  • Widen the Circle of Involvement
  • Connect People to Each Other
  • Create Communities of Action
  • Promote Fairness

A case study will be provided to explore the results of the four principles. The Calgary Health System improved medical access to services by significantly reducing the wait time for patients to receive treatment from specialists. Calgary Health System did this by involving hundreds of doctors, nurses, staff, patients and their families in a change process based on four proven engagement principles. You will learn how the leadership practices of Honesty, Transparency, and Trust contributed to success.

In addition to learning how these principles worked at the Calgary Health system you will have the opportunity to apply these principles to your own current change process. You will learn the neuroscience behind these principles and practices and what makes them so effective.

Intended Audience: Change Management leaders and professionals

Learning Objectives:

  • Learn the four proven engagement principles of Widen the Circle of Involvement, Connect People to Each Other, Create Communities for Action, Promote Fairness
  • Learn the importance of three change leadership practices
  • Learn the neuroscience findings lead to effective change

Speakers: Richard H. Axelrod, M.B.A. & Emily M. Axelrod, MAT, MSW  

Dick and Emily Axelrod are cofounders of the Axelrod Group, a consulting firm that pioneered the use of employee involvement to effect large-scale organizational change. Their clients include Boeing, British Airways, General Electric, Google, Novartis, and the UK’s National Health Service to name a few. They have authored several books including: Terms of Engagement: New Ways of Leading and Changing Organizations and You Don’t Have to Do It Alone: How to Involve Others to Get Things Done. Their latest book is Let’s Stop Meeting Like This: Tools to Save Time and Get More Done. Dick and Emily have two adult children and two grandchildren. Dick has an MBA from the University of Chicago and Emily has a Master’s in Education from the University of North Carolina and a Masters in Social Work from Loyola University, Chicago.


Location: Daniel L. Goodwin Hall of Business – 5700 College Road Lisle IL 60532

Room: Sorensen Hall of Business, Rm. 410


  • Check-In/Registration: 5:45 – 6:15 p.m.
  • Event: 6:15 – 7:30 p.m.
  • Reception/Networking: 7:30 – 8:30 p.m.

COST: $40 members and $50 non-members

We look forward to seeing you there!