Director of Communications and Marketing

General Responsibilities

• Create and manage the Chapter Communications and Marketing strategy and plan in alignment with Chapter goals and member feedback. The strategy and plan should document primary audiences, communication channels, key messages, and communication metrics.
• Collaborate closely with the Membership, LPD, and Operations Directors to ensure event detail and other content is incorporated into the Communications and Marketing strategy and plan.
• Establish, publish, and maintain a 12-month rolling calendar (in Microsoft Teams) of general communication and marketing activities.
• Contribute to Board strategic planning/execution by providing update on the Communications and Marketing Strategy and Plan (i.e., periodic progress reports (including that required for the Annual Membership Meeting), and regular status as required by Chapter operational protocols.
• Provide Direction to the MarCom Committee
• Establish processes and tasks to support the Communication and Marketing strategy and plan.
• Set expectations, train, delegate, and share information with MarCom committee volunteers to ensure a quality volunteer experience, smooth marketing and communication operations, and succession planning.
• Ensure accordance with the Chapter brand and communication standards and guidelines.
• Actively participate in the ACMP Midwest Chapter Community on ACMP Connect by contributing content monthly (i.e., new posts and/or responses, marketing posts, posts highlighting sponsors, etc.)
• Perform other duties as assigned from time to time to serve Chapter members and further the work of the Board

Special Notes

• The Director of Communications and Marketing is a voting member of the Board.
• The Director of Communications and Marketing fulfills a back‐up role for the Director of Member
• Relations as needed.
• May act as or direct/support a Committee Chair
• Key skills needed to successfully serve in this position include:
• Prior Chapter volunteer experience
• Experience creating and executing communication/marketing strategies and plans.
• Leadership and delegation skills
• Effective communication skills (writing, editing, layout/graphic design)
• Social media and website management
• Organizational skills
• Collaboration and lateral thinking skills
• Ability to demonstrate change management knowledge and experience.