Why is focusing on building commitment so critical?
Even though recent studies have shown that gaining commitment is the number one factor for change success, achieving commitment is not well understood and a whole industry has popped up over the last 30 years or so, dedicated to managing change, which traditionally has a heavy focus on resistance management.
There is definitely a place for strategies focusing on mitigating resistance and there are some great change methods out there that emphasize this. With a slight twist though, ANY of those methods can be more effective, and achieve desired change results faster, using KUBA.
KUBA provides a simple, practical way to measure commitment, yet what’s even more important, is the leadership mindset it promotes and the positive impact it can have on an organization’s climate. Here are some of the benefits of focusing more on commitment:
- People are drawn toward the positive (neuroscience)
- Builds psychological safety, engagement, and extra effort
- Forward focused and results oriented!
- Works with any change methodology or process
- Clarifies if “true” resistance exists or not, and actions needed
- Provides common language and transparency
In this session, you’ll get an overview of the KUBA Change Commitment Model, learn some key leadership and individual behaviors needed at each stage and have a greater sense for how using KUBA, or any change commitment model, can help improve a change effort and be used with any methodology.
1. Understand the value of focusing on and building commitment
2. Learn about KUBA, a commitment building framework
3. Reflect on how you might use KUBA with any of your change efforts
Mark Robinson is an organization development professional with over 20 years of experience as a transformational change leader and trusted advisor, providing executive level guidance for significant culture change, strategy execution and organization design projects. His passion comes from his client’s success and truly partnering with them, ensuring greater ownership and commitment.
As an internal organization development consultant, Mark served on
various functional leadership teams. Organizations included Harley-Davidson, Baxter Healthcare, NCR and Northwestern Mutual. As an external consultant, with his own firm, KUBA Consulting and as a member of Stewart Leadership, Mark primarily focuses on organization design, ensuring there are clear strategies, while collaboratively building organization capability for the future.
He has an MBA and a Master’s Degree in Organization Development from Bowling Green State University and is certified in numerous change methods, including those from Prosci, LaMarsh and Daryl Conner.
This session is for any level of change practitioner interested in exploring how taking a more “commitment oriented” approach to developing a change plan could help them achieve desired change results faster, while improving the overall health of the organization.