The Science of Influence and Motivation

Change is about trying to get individuals to change their behavior.  In this session we’ll pull from neuroscience and marketing to explain how you can get people to change their behaviors.  We’ll address ways that individuals influence one-another, and we’ll explain the hidden mechanisms that drive everyone.  We’ll share classic research which distort the length of lines, factors that can cause people to harm others, and ways that we’ve motivated.  We’ll build on the foundations of morality and land in a quirky world where we feel obligated to uphold our identities.

Learning objectives

At the end of this session, attendees will be able to:

Identify factors that motivate us and others Analyze motivational factors that may be preventing change Evaluate motivational approaches to select the most effective

The audience should be frustrated with their ability to get others to do the behaviors they’re asking of them.  Whether the attendee has 2 minutes or 20 years of experience, they’ll learn something about how to motivate other people.

Presenter

Robert Bogue has led change projects for three decades.  As a recovering technologist, he’s changed the way people work as he changed the technology.  He’s the author of 28 books and has been a Microsoft MVP for 17 years.  His work has transformed corporations, government, and quasi-government organizations.  It’s not about the technology, but he leverages his strength in technology and human systems to create change that is sustainable and transformative for organizations of all sizes and shapes.  Follow him at https://ThorProjects.com or via https://ConfidentChangeManagement.com.